Pottery Barn Summer ‘18 Campaign

While Pottery Barn was poised for a major rebrand in Fall 2018, the Summer 2018 Campaign showed a move to modernize the user experience in all PB Brands’ digital spaces. The light interim refresh included updated fonts, use of color in typography and iconography. The graphics worked to call out new product features and benefits, allowing the customer to learn more about our product with less reading, letting the imagery do the work. Additional features were added, such as “Behind the Scenes” videos, “How To” articles and a number of new Pottery Barn Parties that included décor, food & drink and playlists, to extend the aspirational lifestyle and storytelling of our new looks and styles for the summer season.

Homepage evolution Summer 2017—Summer 2018

summer 2018 lifestyle email marketing campaigns

Kate Addiego, Creative Direction
Emilee Schumer, Editorial Direction
Matt Jernigan, Creative Direction