This Denim Comparison Tool set a new standard for how we designed billboards at gap.com. This tool was a fully functioning application that allowed the user to see video of models in the different styles, view features of each style, as well as compare two styles in 360. The user could do all of this, and add their product to cart without ever exiting their browse path and shopping experience.
The interactive billboard was a static feature at the top of all the Women's Denim browse pages. Upon rollover or click, the experience was set into motion. Upon rollover, the most important fit details of the style appeared in orange.